Rojo Guitars
Welcome to Rojo Guitars!
Here, craftsmanship and passion converge to create unique electric guitars and basses build to your preferences.
I’m Jos van Rooijen, founder and artisan behind Rojo Guitars. From spinning records with my parents, enjoying live concerts and playing bands myself, music has been a central part of my life since childhood. The love for music and woodworking naturally led me to the art of lutherie.
Rojo Guitars draws inspiration from the timeless classics of the 50s and 60s, emphasizing quality handcraftsmanship and attention to detail. The journey from improvised workshops to the current Rojo workspace has been one of continuous learning and growth.
Our Craftsmanship:
Our vision is straightforward: simple, timeless, yet elegant designs. Every guitar we make is carefully crafted from the finest materials to ensure the highest quality instrument possible. Our guitars are a fusion of traditional craftsmanship and innovative design, with every step carried out with precision and dedication.
We believe that a guitar is more than just an object—it’s an extension of your identity and your music. That’s why we work closely with each customer to understand their preferences and personal style, ensuring that every guitar we create is a reflection of its owner. Whether you’re a seasoned pro or just starting out, we’re here to help you find the perfect match.
At Rojo Guitars, we offer customization options ranging from premium wood selection to hardware and lots of color choices. Additionally, we provide repair, maintenance work, and consultations to address any questions or doubts you may have.
Explore our collections online or stop by the workspace for a chat. We look forward to meeting you!
Welcome to the Rojo family!
Why Choose Rojo?
Custom
All Rojo models are completely customizable to your wishes.
EU Made
Rojo guitars are made in Veenendaal, province of Utrecht, the centre of the Netherlands.
Handmade
All guitars are made by hand. One by one.